The Podcast Pioneers Blog
Podcasting: a powerful tool for public engagement with plant science and mycology
Why use podcasting to raise public engagement with research, campaign and social issues? Is it possible to confront the crises of biodiversity loss and climate change before too many more species go extinct? Yes. In a word. Yes, there's hope. Making the third series...
10 reasons to hire a podcast production company for your project
Podcasting is an amazing opportunity for any organisation with a message to share:
This medium gives communicators the chance to reach individuals via completely bespoke and creative narratives. Audio is also a deeply-engaged and loyal medium to add to your range of communications channels.
So why hire in help from a professional podcast production company? Read More
10 Benefits of Podcasting for Non-Profits
The Charity using Podcasts to support perinatal mental health
He was here. Perfect. Pink and wrinkled and so precious. Swaddled in a hospital blanket, dressed in little borrowed clothes (we'd forgotten one of the bags), breathing, sleeping, resting after his wild work coming into this world. Here our adventure begins... New...
Understanding and exploring human-wildlife conflict through ambitious, multi-platform storytelling
When we began working with Jamma International on their first podcast series, focused around the topic of community-led conservation, we were excited by the charity’s ambition to push forward the global conversation on who has a stake in wildlife conservation and why...
Podcasting becomes a core tool in public communication of world-changing academic research
It’s safe to say that across 13 series and 4 years of working with the University of Portsmouth on their podcast Life Solved, we’ve forged wonderful working relationships and had the privilege of exploring a universe of diverse and exciting topics. The...
Podcasting with Purpose — How Audio can Help you Achieve your Professional and Personal Goals
The New Year can be a time for reflection and planning both in business and personally. But if your business is also your passion, then it’s likely the two are related. So how could audio be a part of helping you achieve your goals this year? For anyone heading into...
2022 Highlights From Our Founder and Looking Ahead
It could have been easy to let 2022 slip by without a backwards glance. I am after all just embarking on leave from my business to have my first baby, and right now nursery paint colours and little animal mobiles are top of mind. Whilst pregnancy has added to the...
Thoughts on Recording at COP 26 and Ideas for Working Sustainably in Audio
Author: Katharine Kerr (Director, Podcast Pioneers) Last month saw citizens and leaders of the world alight in Glasgow for the UN’s Climate Change conference: COP26. Hailed as a particularly crucial summit, the pressure was on for nations to report back on how they...
How do podcasts make money?
How do podcasts make money? How can you make money from podcasts? Find out how some creators grow their programmes and make money out of them here. My elderly next door neighbour does not have the internet at home and is fascinated by my constant headphone habit. He...
How to start a podcast in 12 steps
How do you start a podcast? Whether you want to start a podcast yourself or engage professional producers to work with you, here are the steps you'll need to know about in your journey. Although many different tasks are involved, here's an overview of the basic steps...
How brands are reclaiming the conversation through audio
A great podcast listen can take you to new places, enhance or change your mood, lift you from boredom, give you an insight into the experiences of people you never dreamed you'd meet, make you laugh, inspire ideas, or teach you things that change your world. In fact,...
Making Lives on the Lines for Greater Anglia during Covid-19
When creating branded audio content, beginning with a rich palette of stories, subjects and individuals makes programme production a joy. One such example of this happened last year, when Greater Anglia rail's PR department approached my colleagues at Fresh Air...
Introducing our new book: Step by Step Podcasting for Business
Do you want to know how to create a successful podcast for your business? In my experience handling audio enquiries from all manner of small and large businesses, organisations and institutions, it struck me that there were some common questions and answers that could...
The Podcast Pioneers 2021 Podcast Industry Predictions
This time last year, I sat down to write a ‘quick’ blog post on my podcast predictions for 2020. A few thousand words later, I decided I’d better stop writing or it would be 2021 before I finished. How many of them came true? 9 out of 10 I reckon. That prediction...
The power of positive ideas in 2020
The University of Portsmouth's podcast "Life Solved" returns with a brand new series on Tuesday 3rd of November. We're exploring topics as diverse as canine communication, tackling antibiotic resistance, contemporary constructions of femininity and how the right kind...
How to record a podcast from home
During times of turmoil, communication is key! That's why podcasting has been so very useful to so many businesses during pandemic conditions. But I've had a lot of clients ask me for tips on how they can record sound easily themselves whilst we're working from home....
Introducing: Life Solved from the University of Portsmouth
Podcast Pioneers are delighted to present Life Solved, a podcast showcasing real research and real world change from the University of Portsmouth. LISTEN HERE: https://podfollow.com/uoplifesolved On a personal note, creating this brand new series kept me from brooding...
#keepcreating during Covid-19. How Podcasts are here to help you connect with your customers
A message from Katharine Kerr, Director: Communicate. Engage. Entertain. Empower. #keepcreating Dear All, I hope you’re all keeping well and that you and your loved ones are staying in touch. At the moment a lot of people are still adjusting to the changes...
How much does it cost to produce a podcast in the UK?
How much does a podcast cost? Or rather, much does it cost to produce a podcast? What else should you be budgeting for in your audio plans? Are you wondering why the answers to this question can be so varied? There’s a reason that a respectable production company will...
What is a branded podcast and why do you need one?
No doubt you’ll have come across the term ‘branded podcast’ in your listening travels, but what does this mean? If you’re a business, how do you go about producing a branded podcast, and why? What’s the difference between a branded podcast and podcast advertising?...
Doing the Business in Podcasting: 8 Ideas for the Future of Monetisation
Last month I was back at the RAIN European conference in Central London to talk all things pod. Presentations from our colleagues across Europe and further afield joined the likes of Dax, Targetspot and Acast to shoot the breeze on current and emerging platforms and...
10 Predictions for Podcasting in 2020
The other day a friend pointed out to me that we’re about to enter a new decade. Yikes. Again? This made me reflect upon the last one… Winding back to 2010 On New Year’s Eve 2010, I couldn’t with any certainty have predicted the path my own career in audio would take,...
Selling podcasts to brands: Why you’re asking the wrong questions
How do you sell podcasts? Same way you sell anything: find your prospect, learn about their pain and make it easy for them to solve it with your product. But what sort of pain do podcasts fix? The podcast is more than just a broadcast platform. It is audience-first...