What is a branded podcast and why do you need one?

What is a branded podcast and why do you need one?

No doubt you’ll have come across the term ‘branded podcast’ in your listening travels, but what does this mean? If you’re a business, how do you go about producing a branded podcast, and why? What’s the difference between a branded podcast and podcast advertising?...
10 Predictions for Podcasting in 2020

10 Predictions for Podcasting in 2020

The other day a friend pointed out to me that we’re about to enter a new decade. Yikes. Again? This made me reflect upon the last one… Winding back to 2010 On New Year’s Eve 2010, I couldn’t with any certainty have predicted the path my own career in audio would take,...